Bay Street Lending
Full Growth Strategy
Deep research across baystreetlending.com, 8 direct competitors, 200+ keywords, and the complete SMB lending landscape — distilled into an actionable SEO + PPC battle plan.
01
Business Overview
Business Model
Lending Marketplace
One app → 50+ lenders → 2-3 real options
Facilitated
$250M+
2,500+ businesses funded
Loan Range
$10K–$5M
Funded in as fast as 24 hours
Location
New York, NY
National service area
Capital Solutions (6 Products)
- Working Capital Loans — $10K–$2M, revenue-based approval, funded in 24hrs
- SBA Loans — Government-backed loans for established businesses
- Equipment Financing — Up to 100% financing, equipment as collateral
- Business Line of Credit — Revolving credit, draw as needed
- Invoice Factoring — Turn unpaid invoices into immediate cash
- PO Financing — Fund purchase orders before delivery
Key Differentiators
- Wall Street expertise for Main Street — Founders Richard Billi & Carmine Bruno have institutional finance backgrounds
- 50+ lending partners — Not a single lender; a marketplace that shops for the best deal
- No hard credit pull to apply — Soft pull only, reduces friction massively
- 24-hour funding — Speed is the primary selling point for working capital
- Industry-specific pages — 20+ industry verticals with tailored messaging
Tech Stack & Site Structure
- Next.js — React framework, server-rendered (good for SEO)
- GA4: G-6CMZWH5HH0
- Sitemap: 40+ URLs indexed (6 product pages, 20+ industry pages, resource guides)
- Schema markup: FinancialService schema with founders, address, services — well done
- Canonical tags: Present and correct on all pages
- Meta descriptions: Unique per page, keyword-targeted
02
Current SEO Audit
Critical Finding: Bay Street Lending has essentially ZERO organic traffic. They rank for 18 keywords — all on page 5+ (positions 50-98). Their only remotely close rankings are branded terms ("bay street capital" at #23, "bay street advisors" at #16) which are actually OTHER companies' brands they're accidentally matching.
Organic Keywords
18
All position 16+ (zero page 1)
Estimated Traffic
~0
0.00% traffic share on all keywords
Paid Keywords
0
Not running any Google Ads
Best Position
16
"bay street advisors" (wrong brand)
Current Organic Rankings
| Keyword | Position | Volume | CPC | Page |
|---|---|---|---|---|
| working capital lenders | 51 | 880 | $45.84 | /working-capital-loans |
| working capital financing | 96 | 590 | $39.93 | /working-capital-loans |
| short term working capital loan | 97 | 40 | $64.13 | /working-capital-loans |
| qualifications for sba loan | 63 | 170 | $5.46 | /sba-loan-requirements |
| equipment financing approval docs | 56 | 40 | $0.00 | /equipment-financing-guide |
| working capital loans for business | 95 | 50 | $69.93 | /working-capital-loans |
| get working capital | 94 | 70 | $81.62 | /working-capital-loans |
| bay street advisors (wrong brand) | 16 | 210 | $0.00 | / |
| bay street capital (wrong brand) | 23 | 90 | $0.00 | / |
Strengths
- Next.js with SSR = Google can crawl content well
- Proper FinancialService schema markup on every page
- Canonical tags, unique meta descriptions, OG tags — all present
- 40+ page sitemap with product + industry + resource pages = strong architecture
- Industry-specific pages are PERFECT for programmatic SEO
- Lending Resources section exists with guides (SBA requirements, equipment guide, etc.)
Weaknesses
- ZERO page-1 rankings on any meaningful keyword
- No blog or regular content publishing (resources exist but are static guides)
- Missing backlink profile (likely minimal domain authority)
- /capital-solutions returns 404 (broken URL in sitemap)
- Same meta keywords tag on every page (Google ignores this, but sloppy)
- Industry pages are thin — need 1,500+ words with unique stats/data for each
- No internal linking strategy between resources → product pages
- Twitter/og:description is the same generic copy on multiple pages
03
Competitor Intelligence
Key Insight: BSL's direct competitors fall into two tiers: giants (OnDeck, Bluevine, Fundbox, Lendio — massive brand search volume, 100K+ organic keywords) and mid-market (National Business Capital, Credibly, Fora Financial — smaller brands but aggressive PPC). BSL should NOT try to outspend the giants. Instead, target the long-tail gaps they're leaving open.
| Competitor | Model | Branded Search Vol | Top Non-Brand Keyword | Running Google Ads? | Key Strategy |
|---|---|---|---|---|---|
| OnDeck | Direct Lender | 18,100/mo | "online business loan" (#2) | Aggressive | Bidding on "small business loans" (90K vol), competitor brands (Bluevine, Fundbox) |
| Bluevine | Bank + Lender | 60,500/mo | "term business lending" (#2) | Heavy | Banking product dominates; lending is secondary. Blog/content machine. |
| Lendio | Marketplace (like BSL) | 9,900/mo | "business loans" (#4, 49K vol) | Very Heavy | Bidding on EVERYTHING — competitor brands, calculators, generic terms. Single LP strategy. |
| Credibly | Direct Lender | 6,600/mo | "online business loan" (#1) | Aggressive | Owns "fast business loans", "same day" positioning. Spanish-language content. |
| National Business Capital | Marketplace | 1,600/mo | "manufacturing financing" (#1) | Moderate | Partner pages (investment bankers, PE). Blog content ranks for informational terms. |
| Fundbox | Direct Lender | 9,900/mo | "va small business loan" (#4) | Light | Strong blog content (construction financing, invoice factoring guides). |
| Fora Financial | Direct Lender | 5,400/mo | "financial services company" (#4) | None visible | Blog content strategy — gross profit formulas, unearned revenue guides. |
| Nav.com | Credit + Marketplace | 60,500/mo | "shell credit card" (#7) | Light | Massive blog/content machine targeting credit card reviews and business entity searches. |
Competitor PPC Intelligence — What They're Bidding On
- OnDeck bids on "small business loans" ($19 CPC), "business loans" ($34 CPC), "business line of credit" ($53 CPC), AND competitor brands like "bluevine" and "fundbox"
- Lendio bids on EVERYTHING: "sba loan calculator", "bank of america business loan", "chase business line of credit", "fundbox login", "rok financial", "kapitus" — classic marketplace play
- Credibly bids on "small business loans" ($19 CPC), "merchant cash advance" ($22 CPC), "fast business loans" ($50 CPC), "angel investor" — very broad net
- National Business Capital runs lighter PPC, mostly on branded + partner terms
BSL's Window of Opportunity: Lendio is BSL's most direct competitor (also a marketplace connecting borrowers to lenders). Lendio's CPC on brand terms is $100+ — that's how valuable their model is. BSL has the SAME model but zero digital presence. There is massive upside here.
04
Keyword Landscape
Tier 1 — High Intent, High Volume (Google Ads Priority)
| Keyword | Monthly Volume | CPC | Competition | BSL Page |
|---|---|---|---|---|
| small business loans | 90,500 | $20.91 | 0.69 | /get-started |
| business loans | 49,500 | $33.98 | 0.72 | /get-started |
| business line of credit | 22,200 | $53.02 | High | /capital-solutions/business-line-of-credit |
| sba loan | 90,500 | $8.66 | 0.71 | /capital-solutions/sba-loans |
| equipment financing | 9,900 | $15.67 | 0.36 | /capital-solutions/equipment-financing |
| working capital loans | 2,900 | $45.84 | 0.35 | /capital-solutions/working-capital |
| invoice factoring | 6,600 | $35.03 | 0.58 | /capital-solutions/invoice-factoring |
| merchant cash advance | 5,400 | $21.70 | Med | NEW page needed |
| fast business loans | 2,400 | $49.54 | Low | /get-started |
| business funding | 8,100 | $43.54 | 0.65 | /get-started |
Tier 2 — Long-Tail, Lower Competition (SEO Priority)
| Keyword | Monthly Volume | CPC | Competition |
|---|---|---|---|
| working capital loans for small business | 1,000 | $52.78 | 0.27 |
| unsecured business loan lenders | 1,300 | $48.77 | 0.11 |
| business equipment financing | 2,400 | $29.55 | 0.15 |
| heavy equipment financing | 1,300 | $17.02 | 0.53 |
| construction equipment financing | 1,000 | $17.14 | 0.34 |
| invoice factoring companies | 1,900 | $50.17 | 0.26 |
| accounts receivable factoring | 1,300 | $22.97 | 0.43 |
| sba 7a loan | 8,100 | $7.45 | 0.68 |
| startup business loans | 9,900 | $7.52 | 0.69 |
| how to get a small business loan | 4,400 | $5.70 | High |
| same day business loans | 1,300 | $66.08 | Low |
| small business equipment loans | 1,000 | $23.49 | 0.44 |
Tier 3 — Industry-Specific Long Tail (Programmatic SEO)
BSL already has 20+ industry pages. These map perfectly to "[industry] business loans" keyword patterns:
- "construction business loans" / "construction equipment financing" / "contractor financing"
- "restaurant business loans" / "restaurant equipment financing"
- "trucking company loans" / "dump truck financing" / "commercial vehicle financing"
- "dental practice loans" / "dental equipment financing"
- "healthcare business loans" / "medical equipment financing"
- "landscaping business loans" / "landscaping equipment financing"
- "auto repair shop loans" / "auto body shop financing"
- "beauty salon loans" / "salon equipment financing"
- "ecommerce business loans" / "ecommerce working capital"
- "HVAC business loans" / "HVAC equipment financing"
05
SEO Strategy
Core Thesis: BSL will never outrank OnDeck or Bluevine for "business loans." But they CAN dominate the long-tail industry-specific and product-specific terms where competition is 0.10-0.35. Their existing 20+ industry pages are a goldmine waiting to be activated.
Phase 1: Technical Fixes & Foundation (Weeks 1-2)
IMMEDIATE
- Fix /capital-solutions 404 — This parent URL returns a 404. Either redirect to homepage or create a solutions hub page
- Unique meta keywords per page — Currently using the same meta keywords tag everywhere. Remove them entirely (Google ignores them) or make unique
- Fix OG/Twitter descriptions — Several pages share the same generic description. Each needs unique social meta
- Add FAQ schema to every product page and industry page — structured data drives featured snippets
- Add HowTo schema to the "Get Started" page — "How to apply for a business loan" in 3 steps
- Internal linking audit — Every industry page should link to relevant product pages. Every resource guide should link to the application page
- Add breadcrumb schema for hierarchical pages (industries/construction, capital-solutions/working-capital)
- Create an XML sitemap for resources — Ensure all guide/article URLs are in the sitemap with proper lastmod dates
Phase 2: Content Expansion & Industry Pages (Weeks 3-8)
MONTHS 1-2
Expand Industry Pages to 1,500+ Words Each
Current industry pages are thin. Each needs to become a comprehensive guide targeting "[industry] business loans":
- Add industry-specific statistics (e.g., "The US construction industry is worth $1.8T. 67% of contractors need financing for equipment")
- Add case study / success story per industry (even templated)
- Add FAQ section per industry (5-8 questions) with FAQ schema
- Add "Common uses" section (equipment, payroll, inventory, expansion)
- Add "Requirements" section specific to that industry
- Cross-link to relevant product pages (construction → equipment financing + working capital)
New Content to Create
- Merchant Cash Advance page — 5,400/mo volume, BSL doesn't have this product page
- "How to Get a Small Business Loan" guide — 4,400/mo volume, informational content that funnels to application
- "SBA 7(a) Loan Guide" — 8,100/mo volume, dedicated deep-dive guide
- Business Loan Calculator — Interactive tool. Lendio gets massive traffic from their calculators (SBA calc = 9,900/mo, commercial mortgage calc = 9,900/mo)
- "Small Business Loans for Bad Credit" guide — 4,400/mo volume, Lendio ranks #3
- "Same Day Business Loans" landing page — 1,300/mo, $66 CPC, BSL's 24hr funding is a perfect match
- "Startup Business Loans" guide — 9,900/mo volume, huge opportunity
- Comparison pages — "Bay Street Lending vs OnDeck" / "vs Lendio" / "vs Fundbox" — captures competitor-search traffic
Phase 3: Blog Content Machine (Ongoing, Month 2+)
ONGOING
Weekly Blog Publishing (2 posts/week)
Competitors like Lendio, Nav.com, and Fora Financial drive massive organic traffic through educational blog content. BSL needs a content machine:
- Week 1-4: Foundation articles — "How Do Small Business Loans Work", "SBA Loan Requirements 2026", "Equipment Financing vs Leasing", "Invoice Factoring Explained"
- Week 5-8: Industry articles — "Best Business Loans for Contractors", "Restaurant Financing Options", "Trucking Company Loans Guide"
- Week 9-12: Comparison articles — "OnDeck vs Bay Street Lending", "Best Small Business Loan Marketplaces 2026", "Fastest Business Loans Compared"
- Ongoing: Seasonal content, news/trends, case studies, calculators
Phase 4: Link Building & Authority (Month 3+)
ONGOING
- HARO / Connectively — Richard & Carmine as expert sources for "small business lending" journalist queries
- Guest posts on business finance blogs (Investopedia, NerdWallet contributor pitches, Forbes Council)
- Industry directory submissions — business loan aggregator sites, SBA resource pages
- Broken link building — Find broken links on pages ranking for target keywords, offer BSL's content as replacement
- Digital PR — "$250M facilitated" is a great data point for press releases and industry roundups
06
Google Ads Campaign Plan
Why Google Ads first: This is a high-intent, high-CPC vertical. People searching "working capital loans" are ready to apply NOW. Average CPC is $20-$70. A single funded deal is worth $1,000-$10,000+ in broker fees to BSL. Even at $50 CPA, if 10% of leads close, the ROI is astronomical. Google Ads = immediate revenue while SEO builds.
Campaign 1: Search | Working Capital & Fast Funding
$80/day
Highest intent, fastest close. People who need money NOW.
| Ad Group | Keywords (Phrase/Exact) | Max CPC |
|---|---|---|
| Working Capital Loans | "working capital loans", "working capital for business", "working capital lenders", "business working capital" | $12 |
| Fast Business Loans | "fast business loans", "same day business loans", "quick business loans", "24 hour business loans" | $15 |
| Business Funding | "business funding", "small business funding", "business capital loans", "get business funding" | $10 |
| Online Business Loans | "online business loans", "business loans online", "apply for business loan online" | $10 |
Landing page: /get-started (or dedicated LP with speed/simplicity messaging)
Campaign 2: Search | Product-Specific
$60/day
People searching for specific loan products BSL offers.
| Ad Group | Keywords | Max CPC |
|---|---|---|
| SBA Loans | "sba loans", "sba 7a loan", "sba loan for small business", "apply for sba loan" | $8 |
| Equipment Financing | "equipment financing", "business equipment loans", "equipment financing companies", "heavy equipment financing" | $8 |
| Business Line of Credit | "business line of credit", "small business line of credit", "revolving business credit" | $12 |
| Invoice Factoring | "invoice factoring", "invoice factoring companies", "accounts receivable factoring", "business factoring" | $10 |
| PO Financing | "po financing", "purchase order financing", "po funding" | $8 |
Landing pages: Each product's dedicated page (/capital-solutions/equipment-financing, etc.)
Campaign 3: Search | Industry-Specific
$40/day
Leverage BSL's 20+ industry pages for hyper-targeted, lower-CPC keywords.
| Ad Group | Keywords | Max CPC |
|---|---|---|
| Construction Loans | "construction business loans", "contractor financing", "construction equipment financing" | $8 |
| Restaurant Loans | "restaurant business loans", "restaurant equipment financing", "restaurant funding" | $8 |
| Trucking Loans | "trucking company loans", "dump truck financing", "commercial vehicle financing" | $8 |
| Medical/Dental | "dental practice loans", "medical equipment financing", "healthcare business loans" | $8 |
| Trades (HVAC, Plumbing) | "hvac business loans", "plumbing company financing", "landscaping business loans" | $6 |
Landing pages: Industry-specific pages (/industries/construction, etc.)
Campaign 4: Search | Competitor Conquesting
$30/day
People searching for competitors are actively shopping. Intercept them.
| Ad Group | Keywords | Max CPC |
|---|---|---|
| OnDeck Alternative | "ondeck", "ondeck loans", "ondeck business loan", "ondeck alternative" | $6 |
| Fundbox Alternative | "fundbox", "fundbox business loans", "fundbox alternative" | $5 |
| Lendio Alternative | "lendio", "lendio loans", "lendio alternative" | $6 |
| Credibly Alternative | "credibly", "credibly loans", "credibly alternative" | $5 |
| General Alternatives | "ondeck vs", "best business loan marketplace", "lendio vs" | $5 |
Landing page: Dedicated comparison LP — "Why Businesses Choose Bay Street Lending"
Note: Competitor names in KEYWORDS = OK. Competitor names in AD COPY = NOT OK (trademark risk).
Negative Keywords (Apply to All Campaigns)
- jobs, careers, hiring, salary, work at, intern, employment
- login, sign in, portal, my account, customer service, phone number
- personal loan, home loan, mortgage, car loan, student loan
- free, grant, government grant, forgivable
- calculator, template, excel, pdf
- reviews, complaints, bbb, reddit, scam
- definition, what is, meaning, wikipedia
- paypal, square, stripe, bank of america, wells fargo, chase (bank brand terms)
Ad Copy Framework (RSA Structure)
- H1 (pinned): "$10K–$5M Business Loans — 24Hr Funding"
- H2: "One Application. 50+ Lenders. Real Options."
- H3: "No Hard Credit Pull to Apply"
- H4: "$250M+ Facilitated for 2,500+ Businesses"
- H5: "Wall Street Expertise for Main Street"
- D1: "Apply in 60 seconds. Get matched with 50+ lenders. Receive 2-3 real options with clear terms in as fast as 24 hours. No runaround."
- D2: "Working capital, SBA loans, equipment financing, lines of credit, invoice factoring & more. One application covers it all."
- Sitelinks: Working Capital / SBA Loans / Equipment Financing / Get Started
- Callouts: No Hard Credit Pull / 50+ Lenders / Funded in 24hrs / $10K–$5M
Conversion Tracking Required (Before Launch)
- Primary: "Get Started" form submission (application completion)
- Secondary: Phone calls from ads (if phone number is displayed)
- Micro: "Get Started" page view (intent signal for remarketing)
- Enhanced conversions: Import offline conversion data (funded deals) back into Google Ads for algorithm training
07
Meta Ads Campaign Plan
Meta's role: Business lending is primarily a search-intent category — people apply when they need money. Meta is for demand generation and retargeting. We use Meta to (1) build brand awareness among business owners, (2) retarget website visitors who didn't apply, and (3) generate leads through educational content hooks.
Campaign 1: Retargeting | Website Visitors
$20/day
Highest ROI Meta campaign. People who visited BSL but didn't apply.
- Audience: Website visitors (last 30 days) who did NOT visit the "thank you" or confirmation page
- Exclusion: People who already applied (converted)
- Ad Set 1: General retargeting — "Still Looking for Business Funding?" → urgency messaging
- Ad Set 2: Product-page visitors — Dynamic retargeting showing the specific product they viewed
- Creative: Carousel (one card per product: Working Capital, SBA, Equipment, LOC, Factoring) + Single image with "$250M+ funded" social proof
- CTA: "Apply Now" → /get-started
Campaign 2: Lead Gen | Business Owners
$30/day
Top-of-funnel lead generation targeting business owners who may need capital.
- Objective: OUTCOME_LEADS (Lead Generation)
- Audience: US business owners, 28-65 age range
- Interest targeting: Small business, Entrepreneurship, Business owner, SBA, Business loans, Commercial lending
- Behavior targeting: Small business owners (FB behavioral), Page admins of business pages
- Lookalike: 1% lookalike of existing customer list (if available)
Ad Creative Angles (Test 3-4 simultaneously)
- Angle 1 — Speed: "Need business capital fast? One application. 50+ lenders competing for your deal. Funded in as fast as 24 hours."
- Angle 2 — Simplicity: "Stop wasting time applying to 10 different lenders. One 60-second application gets you 2-3 real offers with clear terms."
- Angle 3 — Social Proof: "$250 Million facilitated. 2,500+ businesses funded. Your turn. Apply in 60 seconds — no hard credit pull."
- Angle 4 — Pain Point: "Tired of getting the runaround from banks? Bay Street Lending connects you directly with 50+ lenders who actually want to fund your business."
Campaign 3: Content | Education Funnel
$15/day
Drive traffic to educational content, then retarget readers with application CTAs.
- Objective: OUTCOME_TRAFFIC → Landing pages with blog content
- Content pieces to promote:
- "SBA Loan Requirements 2026 — Complete Guide"
- "5 Ways to Get Business Funding Without Perfect Credit"
- "Equipment Financing vs. Leasing: Which Is Right for Your Business?"
- "How Invoice Factoring Works (And When It Makes Sense)"
- These readers feed into Campaign 1's retargeting pool
Creative Format Recommendations
- Static images: Clean, professional, trust-building. Show the "$250M+ facilitated" stat prominently. Use dark navy + gold color scheme matching the BSL brand
- Video (15-30 sec): "60-second application → 50+ lenders compete → 2-3 real options in 24 hours." Simple motion graphics explaining the process
- Carousel: Each card = one product (Working Capital, SBA, Equipment, LOC, Factoring, PO) with key benefit + "Apply Now"
- Lead form: Use Meta's native lead forms for lower friction — Name, Email, Phone, Loan Amount Needed, Time in Business
08
Budget & Timeline
Google Ads / Day
$210
$6,300/month
Meta Ads / Day
$65
$1,950/month
Total Ad Spend
$275/day
$8,250/month
SEO (Service Fee)
Included
Content + Technical + Link Building
Google Ads Budget Allocation
| Campaign | Daily Budget | Monthly | Priority |
|---|---|---|---|
| Working Capital & Fast Funding | $80 | $2,400 | Highest |
| Product-Specific | $60 | $1,800 | High |
| Industry-Specific | $40 | $1,200 | Medium |
| Competitor Conquesting | $30 | $900 | Medium |
| TOTAL GOOGLE | $210 | $6,300 |
Meta Ads Budget Allocation
| Campaign | Daily Budget | Monthly | Priority |
|---|---|---|---|
| Retargeting | Website Visitors | $20 | $600 | Highest ROI |
| Lead Gen | Business Owners | $30 | $900 | High |
| Content | Education Funnel | $15 | $450 | Medium |
| TOTAL META | $65 | $1,950 |
Budget Note: These are STARTING budgets. In business lending, a single funded deal can generate $2,000-$15,000+ in broker fees. If CPA is $100-$200 per qualified lead and even 5% of leads close, we're looking at 10-50x ROI. The budget should scale aggressively once we validate conversion tracking and CPA targets.
09
Projections & ROI Model
Google Ads Projections (Month 1-3 Conservative)
| Metric | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| Monthly Spend | $6,300 | $6,300 | $8,000+ |
| Avg CPC (blended) | $15-$25 | $12-$20 | $10-$18 |
| Clicks | 250-420 | 315-525 | 440-800 |
| Conversion Rate | 3-5% | 5-8% | 6-10% |
| Applications (Leads) | 8-21 | 16-42 | 26-80 |
| Cost per Application | $300-$788 | $150-$394 | $100-$308 |
| Close Rate (app → funded) | 10-20% | 10-20% | 15-25% |
| Funded Deals | 1-4 | 2-8 | 4-20 |
ROI Scenario: If BSL earns $3,000 per funded deal and Month 3 produces 10 funded deals:
Revenue: $30,000 on $8,000 ad spend = 3.75x ROAS
At 20 funded deals: $60,000 revenue on $8,000 spend = 7.5x ROAS
SEO Projections (6-12 Month Outlook)
- Month 3: 5-10 keywords on page 2 (industry-specific long-tails)
- Month 6: 15-30 keywords on page 1. Blog content driving 500-1,000 monthly organic visitors
- Month 9: 30-50 page-1 keywords. Industry pages ranking for "[industry] business loans" patterns. 2,000-5,000 monthly organic visitors
- Month 12: 50-100+ page-1 keywords. 5,000-15,000 monthly organic visitors. Organic applications starting at 10-30/month, reducing dependence on paid
Launch Sequence (First 30 Days)
- Week 1: Set up Google Ads account, conversion tracking (form submission + phone calls), launch Campaign 1 (Working Capital) + Campaign 4 (Competitor Conquesting). Install Meta Pixel. Fix technical SEO issues.
- Week 2: Launch Campaign 2 (Product-Specific) + Campaign 3 (Industry-Specific). Launch Meta Campaign 1 (Retargeting). Begin industry page content expansion.
- Week 3: Daily search term review, add negatives aggressively. Launch Meta Campaign 2 (Lead Gen). Publish first 2 blog articles.
- Week 4: Full performance review. Pause underperforming ad groups, reallocate budget to winners. Launch Meta Campaign 3 (Content). Submit comparison pages to Google for indexing.
What We Need from BSL Before Launch
- Google Ads account access (or we create a new one under Melleka MCC)
- Meta Business Manager access + Facebook Page (create if none exists)
- GA4 access (G-6CMZWH5HH0) for conversion tracking setup
- GTM access (or we install one) for pixel management
- Average revenue per funded deal (broker fee) for ROI tracking
- Customer list (emails) for Meta lookalike audience creation
- Confirmation/thank-you page URL after form submission for conversion tracking
- Phone number for call tracking (if they take inbound calls)
Prepared by
Melleka Marketing
melleka.com